• POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the “year's best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Below is a compilation of Adweek’s pick for the 10 best ads in 2016. ...
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  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) audience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience. Tell a Story That Makes a Powerful, Emotional Connection Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a s...
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  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We're excited to find out why you love your partner! See contest details below: Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments. Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize. Please contact us if you have any questions!...
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    Why Video is Important for Your Fundraising Campaign?

    It’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired au...
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