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Define Your Target Audience
Defining your target audience will help you position and communicate your unique value to your (very specific) audience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.
Tell a Story That Makes a Powerful, Emotional Connection
Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention
Show, Don’t Tell
According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!
Focus on Your Customer
What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.
Why Playfish Media?
With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!