It’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start. You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.
How Long Should Your Video Be?
Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.
Now What Do I Do to Create a Fundraising Video?
Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!