You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!
The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:
- Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
- Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
- Be presented as the main course or served as a pre-roll advertising appetizer.
- Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
- Be well suited to being consumed on both the desktop and mobile environments.
- Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.
Have questions about creating a video? Contact us and we can discuss your video needs in detail.