Businesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.
Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.
So who should be your video spokesperson? Some ideas who this person could be is:
- Your CEO, CMO, CTO
- If you’re a small company, you can choose to be the spokesperson
- A product expert
- Hire an expert in your field
- Or, hiring a professional actor (the costlier) option
Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:
- Be likable and friendly
- Be articulate
- Have charisma
- Lastly, have fun!
The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.
It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.
Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!