• POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

  • POSTED UNDER Blog

    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.




    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Meet the Manager, Office that is.

    She’s organized, timely, and a joy to have in the office.  Everyone, please meet our office manager,

    Jazmine!

    JazmineHeadshot

    She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,

    “Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”

    She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people

    “They care about what they do and it shows in the work they produce.”

    Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form.  Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.

  • POSTED UNDER Blog, Nonprofit

    Practice Makes Perfect: Educating Fundraisers with Nonprofit Video

    Knowledge is something that no one can take away from you.

    This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.

    Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.

    But this organization is not only for those who struggling. It can also help gifted children advance in their studies.

    This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.

    RAISING AWARENESS WITH PLAYFISH MEDIA

    Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.

    Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.

    While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.

    • The level of dedication and care.
    • Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
    • It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.

    It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.

    Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.

  • POSTED UNDER Blog, Corporate

    Richard Sherman Public Service Announcement

    EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!).  Their mission is to help the planet by growing gardens, not landfills.

    ecoscraps

    Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at

    http://ecoscraps.com

    ecoscraps-2

  • POSTED UNDER Blog, Featured

    Meet The Apprentice

    Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:

    Auston Thompson!

    Auston

    This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.

    Playfish Media is a good fit for him because,

    I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.

    When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30

    We are excited to see the growth in Auston during his stay here.

  • POSTED UNDER Blog, Documentary

    25 Reasons to Use Video in Your Next Corporate Marketing Campaign

    It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.

    Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.

    Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:

    video-marketing-infographic
    Need more reasons to incorporate a corporate video into your marketing strategy?

    Contact us for a free consultation.

     

  • POSTED UNDER Blog

    The Many, MANY Ways to Market with Video

    • Demo/Product Videos

    Demo and Product Videos are perfect for not only helping your company to stand out from others, but also for showing potential customers the process behind the finished product. People love transparency, and want their decisions to be easily made for them by videos that contain all of their values in one place.

    For example, Seattle alone has about a million craft breweries, but customers are more inclined to feel good about buying from a company that openly shares their craft, their process, their sourcing and all of the special, eco-friendly, yada yada yada that goes into making that hoppy, local PNW beer we love so much. Plus, having a video that makes this process look much more rugged yet magical only helps draw in potential customers to your brand and leaves them feeling like they too can take part in the brewing experience by toting their newfound knowledge to friend over a cold one.

    Here is an example of a product video we did for Timber City Ginger.
    Here is an example of a product video we did for DRI-Z-AIR.

    • Fundraising/Campaign Videos

    Is your nonprofit or organization having a gala or fundraiser? A nice 4-5 minute campaign video is perfect for presenting at these types of events to demonstrate the honest work of your org and the results/successes/impact that their donations have on the greater community. Nothing like an inspirational tear-jerker to move hearts… and hands to wallets.

    Here is an example of an impact video that we produced for local nonprofit El Centro de la Raza
    Here is an example of an impact video that we produced for Ventures Nonprofit for a fundraising campaign.

    • Case Study/Testimonial Videos

    Let your customers advertise for you! A powerful testimonial goes a long way, and letting your potential clients hear from your current, satisfied ones fosters trust between your company and potential customers before you even meet them! By having those willing participants on camera demonstrating that they benefited from your company’s service, others may be convinced to take that final step.

    Here is an example of a client testimonial for Brain Injury Law Seattle.

    • Informational Videos

    Informational (or “how-to”) videos are super helpful in breaking down common problems consumers face, explain topics or industry concepts they may be looking to learn more about, or go further in depth to breakdown the complexities of your product.

    Constantly promoting informational videos for your company engages current and potential consumers, and gives them a comprehensive breakdown of need-to-know information. These videos doesn’t necessarily have to be about a product you carry or service you offer, but if it relates to your industry and aids a potential client, they’ll be more willing to trust your company’s expertise.

    Here is an example of an explainer video we did for Pental Surfaces.

    • Promotional/Company Profile Videos

    Why should people work with you or buy your product? Give people a deeper understanding of your work with a promotional or company profile video. Its a chance for your company to establish your brand, target specific audiences, and most importantly, spell out why your company is unique to others in the same industry. Own a law firm? Consider making profile videos for the lawyers working in the office or the types of cases you typically take on. Work in an industry unknown to many? Make a company overview video about your underwater basket weaving company that details your mission, your work process, and the variety of services available. People may not know they need your services until they see your video!

    Here is an example of a company profile video we did for Environmental Works.

    Here is an example of company profile video we did for Quality Press.

  • POSTED UNDER Blog

    Out-Stream Videos: The Cutting Edge of Video Advertising

    A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!

    In-stream vs. Out-stream

    Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”

    Here is an example of what an in-stream video ad placement looks like.

    Introducing: Out-stream- the future of video advertising

    Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.

    However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.

    Wondering what it looks like? Here’s an example from In-View.

    So why is this cutting edge?

    Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.

    Welcome, little out-stream video.

  • POSTED UNDER Blog

    How to Make Your Video Investment Worthwhile

    The thought of making a video for your company is always on the back of your mind; you want to, but you’re unsure if it’s an investment that will prove worthwhile. When devoting time, energy, and money into something that promotes your company, you have high expectations, but at the same time you may have many worries. We’ve summarized some ways for your company to meet your expectations, while also keeping stress to a minimum.

    1. Pick a Purpose

    What’s the goal you wish to reach with this video? Do you want your video to focus on gaining new customers, to be a representation of your company in order to raise awareness, or a video that emphasizes your products or services? It’s vital to define your purpose before taking that next step in the pre-production process and equally important to stick with that purpose throughout the entirety of the video. Not only do you want to specify the purpose and overall message of the video, but you also want to establish the emotion and personality that you would like to express to your audience to properly engage with them.

    1. Make a Plan

    Try not to be on the fence about creating or hiring a team to create a video. When your company is all in, it leads to a more focused and dedicated team. Oftentimes the video doesn’t turn out exactly how a company wants it due to lack of investment. Hiring a professional team can greatly reduce the amount of stress the company would potentially endure, as videographers can provide insight on every step of the video production process (scripts, logistics, editing, etc.).

    Consider the strongest stories that you would like to tell, who you’d be telling them to, and how you would like them to be told. Define and understand your target audience. What do you think they want to hear or see? How can you effectively connect with them?

    1. Leave Them Wanting More

    There really is no need for an excessively long video, especially if it is a company profile video. Your company needs to consider their audience’s attention span and usually, they’re relatively short. It’s absolutely possible to convey the information that you want while keeping the video between 2-5 minutes. If your video does end up longer, then it’s usually due to too many points being made and that can lead to your purpose being lost.

    Lastly, don’t forget to promote your video! Post the video on your website, social media accounts, and email to your prospective clients and customers. Be proud of what you have accomplished!

  • POSTED UNDER Blog

    Why More Qualified Leads Could Be Just a Video Away

    Are you looking for that breakthrough to generate more traffic to your website? Or do you have enough traffic, but can’t seem to keep them around for long? The solution is simple, but the process of reaching that solution can be rather difficult. Embolden your website with informative video content. Incorporating video to your website can help bridge that gap between potential consumers and your company. 

    Dreamgrow states that you can increase conversions by 80% by including a video on your landing page. According to Wordstream, “the average user spends 88% more time on a website that contains video.” Why is that? We live in a visual culture and we quickly become captivated with moving pictures. Pretty soon, without realizing it, our trust builds with those pictures as our emotions ignite. We receive and retain more information with video than we otherwise would with text. 

    Not only does video allow consumers to connect with your business emotionally, but it also does so tangibly. As reported by Dreamgrow, your company is “53 times more likely to show up first in google if you have a video embedded in your website”. By not including a video on your website, you are losing a huge opportunity to reach and interact with your target audience. It’s easy to see another static website get lost in a crowd. Not only that, but Hubspot mentions that a “massive 81% of people feature their video on their brand website.” If you are a part of the 19%, then you may be struggling to keep up with your competitors and thus, could be losing business.

    There are plenty of ways a video could be applied to your brand, product, or service. Videos that give a background of your company and focus on key members helps to build trust and retain customers. Videos that explore your brand leave a lasting impression on visitors to your site. Videos that accentuate your product or service take them into a new dimension of recognizability.

    Are you ready for your site’s marketing potential to explode? If so, let us help you create a video that will best represent your company’s culture, message, and mission. Feel free to contact us and we’d be happy to discuss our services and options with you.

  • POSTED UNDER Blog

    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.
  • POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


    By submitting this form, you are granting: Playfish Media, 802 6th Ave. S. , Seattle, WA, 98134, permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy (http://constantcontact.com/legal/privacy-statement) for details.) Emails are serviced by Constant Contact.

  • POSTED UNDER Blog

    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can s