• POSTED UNDER Blog

    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend. ...
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    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the “year's best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Below is a compilation of Adweek’s pick for the 10 best ads in 2016. ...
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    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) audience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience. Tell a Story That Makes a Powerful, Emotional Connection Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a s...
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    Valentine’s Day Contest!

    We're excited to find out why you love your partner! See contest details below: Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments. Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize. Please contact us if you have any questions!...
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