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Out-Stream Videos: The Cutting Edge of Video Advertising
A new marketing trend has hit webpages internet wide! You may already be familiar with out-stream videos, without even knowing you’ve watched one. Going by aliases such as “in-read” or “native video”, out-stream videos are a new, innovative way to make video advertisement placements simple and effective- without being intrusive to your company’s consumers!
In-stream vs. Out-stream
Before learning what out-stream video is, you have to be able to identify in-stream video content. That’s when your company’s advertisement is being played before, during, or after an internet video that a consumer is intending to watch. In-stream video advertisements can interrupt a video that a user is watching and last about 15 to 30 seconds. This has been especially annoying to many consumers, particularly avid Youtube users, and can drive them to be angry at the company directly. When these companies are pushing to gain more consumers, in-stream advertisements can do more harm than good. According to Instapage, “77% of agencies say out-stream is going to be crucial to their clients’ success going forward.”
Here is an example of what an in-stream video ad placement looks like.
Introducing: Out-stream- the future of video advertising
Without further ado, let’s talk out-stream videos. Instead of having to use actual video players, like Youtube or Vimeo, and play the advertisement before, after or amidst a video, advertisers can now place videos in all kinds of content, like an editorial piece or a website’s sidebar, since companies are no longer restricted to advertising their videos to video sites or video players. When placing a video advertisement in an editorial piece, the video can launch from within text content when a viewer scrolls to it.
However, if they don’t want to watch it or don’t want to continue with the video, it will automatically pause if half the video isn’t visible and the user can keep on scrollin’. Some out-stream videos play without any sound, becoming even less invasive to the viewer. The out-stream video is born, existing outside of online video content, the opposite of in-stream.
Wondering what it looks like? Here’s an example from In-View.
So why is this cutting edge?
Simply put- advertisers no longer need to compete with others for video placements. Editorial publishers can now monetize video ads leading to more placement opportunities for advertisers, and viewers will no longer pull their hair out or melodramatically facepalm watching an advertisement that they don’t care about before a video that they do.
Welcome, little out-stream video.