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Do you know who the right spokesperson is for your company or brand?
Businesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.
Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.
So who should be your video spokesperson? Some ideas who this person could be is:
- Your CEO, CMO, CTO
- If you’re a small company, you can choose to be the spokesperson
- A product expert
- Hire an expert in your field
- Or, hiring a professional actor (the costlier) option
Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:
- Be likable and friendly
- Be articulate
- Have charisma
- Lastly, have fun!
The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.
It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.
Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!
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SXSW – 30th Anniversary!
Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.
The list of conferences include, but aren’t limited to:
- Brands and Marketing
- Development and Code
- Intelligent Future
- Tech Industry
- Entertainment Influencers
There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:
- JC Adams – Cloud 9
- Michael Addicott – Pandora
- Rebecca Agbe-Davies – Crackle/Sony Pictures Television
- David Allen – CNN
- Wilson Andrews – The New York Times
- Dr. Polina Anikeeva – Massachusetts Institute of Technology
- Matt Atchity Rotten Tomatoes
Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!
Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.
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Adweek’s List of the Best Commercials in 2016
The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the “year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Below is a compilation of Adweek’s pick for the 10 best ads in 2016.
#1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?
#2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.
#3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!
#4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.
#5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.
#6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.
#7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.
#8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.
#9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!
#10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.
What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!