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SXSW – 30th Anniversary!
Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.
The list of conferences include, but aren’t limited to:
- Brands and Marketing
- Development and Code
- Intelligent Future
- Tech Industry
- Entertainment Influencers
There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:
- JC Adams – Cloud 9
- Michael Addicott – Pandora
- Rebecca Agbe-Davies – Crackle/Sony Pictures Television
- David Allen – CNN
- Wilson Andrews – The New York Times
- Dr. Polina Anikeeva – Massachusetts Institute of Technology
- Matt Atchity Rotten Tomatoes
Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!
Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.
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Adweek’s List of the Best Commercials in 2016
The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the “year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Below is a compilation of Adweek’s pick for the 10 best ads in 2016.
#1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?
#2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.
#3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!
#4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.
#5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.
#6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.
#7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.
#8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.
#9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!
#10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.
What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!
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Define Your Target Audience
Defining your target audience will help you position and communicate your unique value to your (very specific) audience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.
Tell a Story That Makes a Powerful, Emotional Connection
Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention
Show, Don’t Tell
According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!
Focus on Your Customer
What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.
Why Playfish Media?
With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!
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Valentine’s Day Contest!
Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentin
e in your comments.
Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.
Please contact us if you have any questions!
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Why Video is Important for Your Fundraising Campaign?
It’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start. You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.
How Long Should Your Video Be?
Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.
Now What Do I Do to Create a Fundraising Video?
Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!
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Why We Love Corporate Videos (And You Should, Too!)
When creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.
Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.
People Consume Content in All Different Formats
Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.
Leverage More Than Just Blog Content on Your Website
Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.
It’s easy to share videos!
Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!
Choosing a vendor
When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.
If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at email@example.com.