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    Three Time-Lapse Apps to Create Beautiful Memories

    Time-lapse videos are an action-packed way to grab audience’s attention on social media. Time-lapse videos can be used in anything and for anything; these videos are a creative way to add content and set scenes. Some examples of where you could use time-lapse videos are for an extreme sports or nature documentary, watching the clouds move above you, at your children’s events, or for a news report – there are endless possibilities to drum up.

    Android and iOS devices allow users to create time-lapse material using their native camera app. Because your camera app comes with your phone and doesn’t have all the cool features camera apps on the marketplace offer, you may want to check out these three free apps that will allow you a little more control over your video and shots. Check them out and have fun with your next video!

    Hyperlapse by Instagram

    Hyperlapse is Instagram’s app that converts shaky videos that are up to 45 minutes long into smooth, “stable and cinematic feeling hyperlapses/time-lapses at the press of a button,” as PetaPixel explains. This app has made it super easy for anybody to create smooth, time-lapse sequences with only your phone.

    Lapse It

    Lapse It is a time-lapse and stop motion camera app which captures high image quality for a beautiful time-lapse video that looks like it was professionally made. Lapse It allows users to resume capture over multiple days or for different locations you are wanting to shoot. As described on Lapse It’s website, their app allows you to capture magical moments such as the rising and setting of the sun, a party with your friends, even individual activities, or anything else you can imagine.

    Framelapse – Time Lapse Camera

    Framelaspe is a full featured app for creating breathtaking time-lapse videos. This app has a simple, sleek, and intuitive interface which allows users to record high quality time-lapse material.

    Capture amazing new patterns in everyday settings which remain invisible to the naked eye. Take yourself on a journey through your time-lapse video whether you’re catching the sun rising over the mountains, or the trees swaying softly outside your window – there’s always a moment in time to capture!

    Have you tried any of these time-lapse video apps? What is your favorite time-lapse video app and why? Post a video to show us!


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    Virtual Reality technology is here, and in a big way. If you’re trying to create a captivating VR experience, then you’re in luck!

    In an article by Stephen Shankland in CNET called, “This Crazy Camera Could be a Boon to VR Filmmakers,” he explains that “researchers have found a way to build a 360-degree camera that’s compact but shoots high-quality video.” He said this “could be just the thing for virtual reality.” Would you rather choose a camera that’s compressed, or a heavier one that offers sharp imagery? Shankland writes how “researchers at the University of California at San Diego have found a way to get the best of both worlds” and it is a camera called PMast. As of today, PMast is just a prototype; it’s a “cube bulging with lenses and laced with fiber-optic.” The hope for this design is that it will eventually bring immersive video to movies, concerts, sports, and more interactive events – this is a real critical step for virtual reality. Imagine if you were able to be digitally transport to somewhere far away such as viewing the Northern Lights or touring the Egyptian Pyramids? How cool would that be!

    Researchers at the University of California at San Diego have been working hard on this new technology for VR, and it’s starting “to take off with high-profile backers like Facebook, Google and Samsung all investing in different headsets.” Not only are tech companies playing around with VR, but Hollywood is taking a stab at it. It does make sense that the movie industry would want to catch onto the VR tread, to give filmmakers a fresh perspectives on storytelling. An example of how filmmakers are using VR is from the Sundance Film Festival where “virtual reality [was] one of the attractions in movies like ‘Dear Angelica,’ which wants to get you inside a painter’s brain.”

    Shankland’s article also explains that “there are a number of different setups, from the high-end $600 Oculus Rift from Facebook to Google’s $50 Daydream headset, [yet] there’s still insufficient VR content to tempt mainstream consumers.” Why is VR content not a big hit with mainstream consumers? The answer could be as simple as that it’s “more of the same” as Ian Sherr explains in his blog article called “Virtually boring: VR really disappoints at [Consumer Electronics Show – CES] this year.”

    In Shankland’s article, UCSD professor Joseph Ford, who helped lead the project notes that there are a few companies who are starting to “build smaller, more convenient 360-degree cameras [but] PMast is [compact and] can capture the rich, high-resolution imagery that professionals need.” I guess we will just have to see what becomes of PMast and how well it’s received by companies and the everyday consumer.

    What are your thoughts about PMast? Have you used any VR technologies, and if so, what? Do you think VR is here to stay? We look forward to hearing your thoughts on VR.


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    Trying to Write a Video Script and Struggling?

    You know it’s important to put a video on your website. You know video will really help your ranking in Google. You know video helps keep customers are your site longer than written content. You’ve heard the statistics about video marketing in 2017; according to HubSpot, “by 2017, video content will represent 74% of all internet traffic.” Customers are more inclined to donate or buy when they can see more about your product. Now, it has come time for you to write a video script to help you leap over the mountain of has been content and what will be the way customers consume content because as HubSpot explains, “video is no longer an up-and-coming marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.” So what’s stopping you? We know the traditional time, money and writers block are hurdles in your way, so what if you had help getting started with some creative tips? Hopefully with a little help, this will get your brain spinning with crazy creative ideas!

    The natural advantage that video has over other forms of media is the speed at which you can engage with your customers and prospects. There are so many creative ways to make your story unique and pop. According to the blog on the Content Marketing Institute website titled “23 Things to Consider When Creating Video Content,” is that videos are multifaceted forms of media which marketers can leverage. The blog explains that videos “can be cooked up, loaded up, cut up, and served up in a wide variety of ways.” See examples from the blog post below about how videos can:

    • Work well in both long and short formats – from 6-second Vine videos to full-length documentary films, and everywhere in between.
    • Be timely, standalone statement pieces or ongoing serialized conversations that unfold over time.
    • Be presented as the main course or served as a pre-roll advertising appetizer.
    • Thrive in virtually any content platform – e.g., your website, blog, or other owned channels; in emails; on third-party video sites like YouTube; or inside SlideShare presentations and webinars.
    • Be well suited to being consumed on both the desktop and mobile environments.
    • Be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

    Have questions about creating a video? Contact us and we can discuss your video needs in detail.


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    Do you know who the right spokesperson is for your company or brand?

    video, video production, Playfish Media, cameraBusinesses of all kinds produce videos for their websites and respective video channels to build or grow their brand identity. Why now are company videos becoming more popular than ever? According to an article from Entrepreneur titled, 4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand talks about how “storytelling through video can create a strong bond, because viewers — and customers — are drawn to it on a personal level.” It doesn’t matter the size of your organization or business, video can most definitely play an influential role in how your company or brand is viewed.

    Ready to create a video? There will be a lot of decisions that go into the process of making a video – from ideation to completion. You need to decide how you want your company to be perceived and what you want your audience and customers to feel and learn about your brand. One of the most important decisions is who you will choose to be the spokesperson for the video, because ultimately they will be who people see as the brand ambassador for your company.

    So who should be your video spokesperson? Some ideas who this person could be is:

    • Your CEO, CMO, CTO
    • If you’re a small company, you can choose to be the spokesperson
    • A product expert
    • Hire an expert in your field
    • Or, hiring a professional actor (the costlier) option

    Think you have what it takes to be the spokesperson? It’s not as easy as it seems, so here are a few tips if you’re going to be the video spokesperson:

    • Be likable and friendly
    • Be articulate
    • Have charisma
    • Persuasive
    • Lastly, have fun!

    The ultimate goal of the video is a form of media to help influence consumers to buy your product, hire your consultants, etc., so think carefully about the person you’re considering to be the spokesperson, and if they fit the criteria for what you’re trying to sell. It’s also very, very important for the spokesperson to be comfortable in front of the camera. If someone isn’t comfortable on camera, the discomfort will show and this could negatively affect the message you’re trying to convey. If you are the one chosen to be the spokesperson for your company or brand, yet are nervous in front of the camera, ABC Open wrote a blog on 10 Tips for Getting in Front of the Camera to help give you some pointers on what to ask and how to calm your nerves.

    It all comes down to the goal of your brand, your services and/or products, your target market, message, etc., so there isn’t one right way to find who will be the star of your video.

    Now, are you ready to shoot a video? Feel free to contact us and we’d be happy to discuss our services and options with you to help you grow your brand!


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    SXSW – 30th Anniversary!

    Another successful year has come to a close for South by Southwest, (SXSW) and they also celebrated a huge milestone – it’s been 30 years since the inception of the festival in 1987. SXSW is an annual festival with conferences such as film, interactive media and music, which takes place in mid-March in Austin, Texas. Over 10 days, you can choose from a wide selection of films, concerts, exhibits and conferences to attend.

    Conferences

    The list of conferences include, but aren’t limited to:

    • Brands and Marketing
    • Development and Code
    • Government
    • Health
    • Intelligent Future
    • Workplace
    • Tech Industry
    • VR/AR
    • Entertainment Influencers

    Speakers

    There was also an amazing lineup of speakers – everywhere from the entertainment to tech industry, and in-between. Some notable speakers were:

    Along with great speakers, conferences and exhibits, there is still something more important to see for innovators and artists – the award(s) they will hopefully walk away with! A list of all the award categories, finalist and winners can be found here. Congratulations to everyone that won and the finalists!

    Did you attend SXSW this year? Let us know your thoughts about what part or parts of the festivals were your favorite.


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    Adweek’s List of the Best Commercials in 2016

    The commercials from last year really stood out, and we wanted to sum up and share Adweek’s list of the best commercials in 2016! From drama to comedy and many other genres, Adweek’s pick of the 10 best ads are a diverse array of commercials! Adweek said that 2016 had the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad.” Playfish Image 9Below is a compilation of Adweek’s pick for the 10 best ads in 2016.

    #1 – Adweek’s first choice for best commercial was, Apple Music, “Taylor vs. Treadmill.” What’s better than seeing a celeb (Taylor Swift) fall flat on her face on a treadmill while singing?

    #2 – Adweek’s second choice for best commercial was, Old Spice, “Rocket Car.” This commercial is all about the clichés of masculine advertising.

    #3 – Adweek’s third choice for best commercial was, Morton Salt, “OK Go: The One Moment.” Combining Morton Salt’s charity initiative, Walk Her Walk along with fun, colorful stuff exploding – brilliant!

    #4 – Adweek’s fourth choice for best commercial was, Kenzo, “My Mutant Brain.” Directed by Spike Jonze, this was a bizarre and riveting commercial that showed a women shooting laser beams from her fingers.

    #5 – Adweek’s fifth choice for best commercial was, Jeep, “Portraits.” To celebrate the brand’s 75th anniversary, they showcased portraits of Jeep drivers who are celebrities and non-celebrities.

    #6 –Adweek’s sixth choice for best commercial was, H&M, “Come Together.” Directed by Wes Anderson and staring Adrien Brody, this commercial weaves together H&M fashions with a Christmas twist.

    #7 – Adweek’s seventh choice for best commercial was, Sandy Hook Promise, “Evan.” A high school love story that you’ll just have to watch.

    #8 – Adweek’s eighth choice for best commercial was, Nike, “Da Da Ding.” This Nike commercial features a group of Indian women athletes as a way to admonish the fact that girls in India are told that sports are a waste of time.

    #9 – Adweek’s ninth choice for best commercial was, Audi, “Duel.” A man and a women valet battle over the right to park an RS7 – you just have to see it!

    #10 – Adweek’s tenth (and final) choice for best commercial was, Under Armour, “Rule Yourself: Michael Phelps.” As one of the world’s best athletes, this commercial stars Michael Phelps and sheds light on the psychological and physical costs of dedicating one’s life to swimming.

     

    What do you think? Do you agree with this list? Any commercials you’ve seen in 2017 that you think will make the cut as one of the best for this year? We would like to hear your thoughts!


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    Define Your Target Audience

    Defining your target audience will help you position and communicate your unique value to your (very specific) Playfish Media, Video Company, Productionaudience. Therefore, you need to ensure you craft a message that is tailored to the concerns of a very well defined audience.

    Tell a Story That Makes a Powerful, Emotional Connection

    Combining a powerful, emotional connection, along with logic function when creating content, will give you great structure for a successful video campaign. With solid structure, you will know how to capture and keep your target audience’s attention

    Show, Don’t Tell

    According to a report from the fact based research company, Aberdeen Group, “brands that use video for marketing are growing their revenue 49% faster than brands that aren’t. Specifically, companies that relied on video in at least one marketing channel saw revenue growth of 13.3% compared to 8.9% for non-video marketers.” According to this study, video is a great marketing tactic to use – if you aren’t already, because video can persuade and inform your audience better than another type of media. Video can also engage all different demographics in your target audience because people can both see and/or hear it, or they can read the copy that accompanies the video. You not only explain your product, service, fundraiser, PSA, etc., but you can show the audience as well!

    Focus on Your Customer

    What matters most to your customer is how you can solve their problems. This is why you need to position your company as the most unique and experienced company in the industry to help your target customers. When creating a video, you should make sure it relates to the audience you’re targeting and attracts them to what you have to offer.

    Why Playfish Media?

    With our combined knowledge of video production and the creative process, we are here to ensure your video is up to your standards from conception through to completion. Contact us today for a quote and to see how we can help make your next video shoot amazing!


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    Valentine’s Day Contest!

    We’re excited to find out why you love your partner! See contest details below:

    Fill in the blank for a chance to win a $25 Amazon gift card: I love my partner because ______. Please include #playfishmediavalentine in your comments.

    Ends 2/14/17 at 11:59 PST. We will reply to the winner randomly with instructions on how to claim the prize.

    Please contact us if you have any questions!

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    Why Video is Important for Your Fundraising Campaign?

    Playfish Media,videos,fundraising,events,video productionIt’s that time of year to start fundraising again; you want to make a big impact to your audience by mediums other than emailing, blogging, social posts, and you know a video message would be a great way to tell your story, but you have no idea where to start.  You know the goal of your video is to help drive funding for your company, so you need to make it impactful. How do you make it impactful and capture your desired audience? For the audience you’re targeting, video is a great way to make your audience feel like it’s in real time. There is an emotional connection you feel when watching a video that makes it feel like you’re in the same room as the person speaking. This connection helps in the long run to increase word of mouth about your company, thus gaining more attention and supporters.

    How Long Should Your Video Be?

    Great news – your video doesn’t need to be the length of a movie! It’s best to make your video short and to the point. The most important thing is to know who your audience is, so you can make your video succinct to capture their interest and entice them and help them understand why they should help your company. Which is why there needs to be a call to action at the end of the video, and a way for your audience to share the company’s message. Remember: word of mouth is one of the best ways to get information out to potential funders. You want to make it easy for people to share your message, because if they have to put effort into doing so, the likelihood of your message being shared is very slim. Some ways to do this is to put the embed code below the video, make social sharing prominent so it’s just a click of a button for someone to share, and make sure it’s easily found on your website and blog.

    Now What Do I Do to Create a Fundraising Video?

    Are you wondering how you choose which video platform you should use? What equipment you need? Should you do it in house or contact a vendor? These are all great questions and Playfish Media is here to help answer all these questions and more! Please contact us to learn how to make your next fundraising video impactful!


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    Why We Love Corporate Videos (And You Should, Too!)

    Playfish Media, Video, Production, Flim, Editing, CastingWhen creating a corporate marketing strategy, you can’t just rely solely on blogging to get your messaging out – you have to go above and beyond when it comes to creating unique and engaging content. What does this mean for your company? This means that you have to get your message out in different content forms, and through different channels.

    Below are some essential reasons why you need to integrate corporate video production into your marketing strategy and campaigns.

    People Consume Content in All Different Formats

    Your goal as a company is educating your customers and potential customers on your products, services, etc., and you need to learn and leverage the different types of ways people consume content. Because there are so many mediums to display your message on, you need to deliver the right content, to the right channels, to educate the right audience. You may be educating people on why they need to use your company, what products your company sells, or showing a tutorial on how to use your company’s products; it doesn’t matter what you sell, your goal for content creation will be educating the right target audience.

    Leverage More Than Just Blog Content on Your Website

    Think about blog content as only catering to one type of learner: those that are read-only. By producing corporate video content, you now can attract an audience who learn and/or like to view content visually. If, for example, your company has products that customers need to learn how to use or build, creating “how-to” videos would be a great way to engage learners who need visual step-by-step instructions. Also, by adding corporate video production into your content strategy, you’ll draw in consumers who love video content. By creating corporate videos, you can get the best of both worlds content wise, because underneath the video you can have the text that goes with the video.

    It’s easy to share videos!

    Sites such as Vimeo and YouTube have made it super easy to share by either linking to the video, or using the embed code. If you create compelling and fresh content with your videos, people will be more likely to share them via email, their social channels, etc. The more times people comment on, like or share your video, the higher possibility that video will come up in search results!

    Choosing a vendor

    When it comes to a corporate video production strategy, you need a vendor who will thoroughly discuss the goal or goals your company wants to achieve. Every project, from ideation to completion is a collaborative experience because at Playfish Media, we want to make sure you’re hitting the goals you need at each step in the production process.

    If you are looking to produce a corporate video, or just have questions about what it would look like to produce a corporate video, please don’t hesitate to reach out to us at info@playfishmedia.com.


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