• POSTED UNDER Blog

    Storytelling Techniques with Video – We Can All Relate to a Story

    Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.

    Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them tune out.

    Video Interviewing

    An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.


  • POSTED UNDER Blog

    Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?

    Greenery, Pantone 2017 Color of the YearPantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.

    As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.

    As Laurie Pressman, the Panton Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”

    Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.