POSTED UNDER Blog
Storytelling Techniques with Video – We Can All Relate to a Story
Storytelling is one of the oldest and most popular ways of passing down information from generation to generation. Not only does this include visual storytelling in the form of pictures, collages and storyboards, but now video is making a huge entrance into the world of storytelling. What’s great about visual storytelling is that it elicits an emotional response easier than pictures do.
Storytelling is a more succinct way to get your information across to the public in the form of a commercial, PSA (public service announcement), or other video mediums. Also, video is a great way to inform your audience about your business without bombarding viewers with needless information, which could cause them to tune out.
An easy way to tell a story using video is to interview the storytellers. A fantastic storyteller can capture and captivate the audience is a way that will hold the viewers’ attention. It’s very important there’s a good storyteller to interview, to show the “personality” of the company. Regardless of the project type or your target audience, Playfish Media can help make your story impactful. View some of our customer stories to see how we have helped tell their story.
POSTED UNDER Blog
Did You Know That Pantone’s 2017 Color of the Year Is Inspired by Nature?
Pantone’s 2017 color of the year is called Greenery, and this yellow-green hue (Pantone 15-0343) is inspired by nature and the “go-green” movement which has seen a huge rise in 2016. Many things in our daily lives have shifted to reflect nature through architecture, lifestyle, urban planning and global design preferences. For these reasons, Pantone and Airbnb have partnered together to create an experience in nature that’s inspired by the color of the year.
As described on Pantone.com, “nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.” You can view the different pallets here to see which colors you can pair best with Greenery.
As Laurie Pressman, the Pantone Color Institute’s vice president told FORBES, “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. (Greenery) is about unity and community—connecting to oneself and others and a higher purpose, Nature.”
Are you inspired by this color from nature? Are you ready to make a nature documentary or short film that features this awesome Pantone 2017 color of the year? There are many conditions to consider when filming in nature, which is why Playfish Media is here to help make your short film or documentary amazing! Contact us to learn more.
POSTED UNDER Blog
Meet the Manager, Office that is.
She’s organized, timely, and a joy to have in the office. Everyone, please meet our office manager,
She just moved back to Seattle after a 6-month hiatus in Southern California, about which she says,
“Seattle is way better. Fun in the sun doesn’t compare with playin’ in the rain”
She is excited for the opportunity to be part of Playfish Media because she believes in small businesses ran by amazing people
“They care about what they do and it shows in the work they produce.”
Her favorite color is purple, and her favorite food is almost anything that can be put into wrap form. Outside of work Jazmine enjoys hiking, volunteering at Spreeha.org, cooking and baking.
POSTED UNDER Blog, Nonprofit
Practice Makes Perfect: Educating Fundraisers with Nonprofit Video
Knowledge is something that no one can take away from you.
This is what kids at Practice Makes Perfect believe is the key to locking down a successful future.
Practice Makes Perfect, a nonprofit organization based in Jamaica, New York, is an nonprofit, education program that matches academically struggling elementary and middle school scholars with older, high-achieving peer mentors from the same community.
But this organization is not only for those who struggling. It can also help gifted children advance in their studies.
This five-week summer program provides the students at Richard S. Grossley Junior High School that competitive edge for the upcoming school year while mastering what they learned previously.
RAISING AWARENESS WITH PLAYFISH MEDIA
Practice Makes Perfect approached Playfish Media in July 2015 to discuss their fundraising strategy. Video was a medium they had not tried before to meet their fundraising goals but were interested in exploring the possibilities. After all, showcasing their program through authentic connections with directors, students and founders allowed donors to see inside the program to where the real difference is being made. After consulting with our team, Practice Makes Perfect agreed that a nonprofit video was the most effective approach to showcase what made their organization special – their unique, hands-on approach to mentoring the youth of tomorrow.
Playfish didn’t hesitate to dive into this project and traveled to the New York for a two-day shoot at Richard S. Grossley Junior High. The two-day shoot involved shots from all over campus as well as interviews with mentors, teachers, founders, and most importantly, the students.
While shooting, we uncovered that “X” factor that set Practice Makes Perfect apart from other nonprofit organizations.
- The level of dedication and care.
- Completely different from your run-of-the-mill tutor experience, each student is assigned a “Teaching Coach, a “Teaching Fellow”, Mentors, and Scholars that all work together to support, connect and help each child succeed.
- It’s more than just being there for their education. These mentors have an emotional, positive impact on students, strengthening community ties while boosting their self-worth.
It’s more than just education and playing games,” said Shoeinsa, a mentor at Practice Makes Perfect. “We are there for them emotionally.
Take a look at the fundraising video below and see the reason why Practice Makes Perfect invested in video to invest in their children’s future.
POSTED UNDER Blog, Corporate
Richard Sherman Public Service Announcement
EcoScraps is a sustainable, organic composting soil that utilizes a portion of America’s 30 million tons of yearly food waste (that’s 40% of the total produced!). Their mission is to help the planet by growing gardens, not landfills.
Since 2010 they have been working hard to be part of the solution. They sell products from soil, to plant food, to fertilizer. If it helps the plants grow nice and strong, EcoScraps has it. This year we partnered with them to produce a public service announcement about the benefits their products bring to our world. Richard Sherman went to Sumner High School to surprise students there. He spoke to upcoming youth about the dangers of the methane gases produced by landfills, the benefits of recycling our food and the EcoScraps Products. Thank you EcoScraps for the work you do to save our environment, and thank you Richard Sherman for your gardening tips. Find out how you too can be a part of the solution at
POSTED UNDER Blog, Featured
Meet The Apprentice
Ladies and Gentlemen, we at Playfish Media would like to introduce you to our latest and greatest addition:
This hard working young man graces us with his presence in the office a couple times a week where he is an apprentice in training through the Recording Radio Film Culinary Connection (RRFC). He is currently studying to be a film editor and hopes to one day own his own full editing office space in the comfort of his own home.
Playfish Media is a good fit for him because,
I get to do what I love but I could not have asked for better mentors. Jillian and Nick are both amazing, helpful, and insightful.
When he’s not working on awesome projects, he enjoys writing poetry, listening to music, playing video games, and cooking. One of the projects Auston had his hands on was Timbercity Ginger Beer’s promotional video. This company is a Seattle-based Ginger Beer Brewing Company that uses fresh ingredients and a whole lot of love in their recipes. Check out this video and see where you can find and purchase this tasty beverage. https://www.youtube.com/watch?v=ztIhoA3QE30
We are excited to see the growth in Auston during his stay here.
POSTED UNDER Blog, Documentary
25 Reasons to Use Video in Your Next Corporate Marketing Campaign
It’s no secret that more and more corporate videos are popping up when you visit a website, see a campaign or simply when you want to watch a YouTube video.
Many old-school marketers don’t necessarily realize the impact of including video in their marketing campaigns and what a bigger deal than ever it is in the upcoming months.
Take a look at this infographic below from HighQ, a leading edge software company, and see why this medium is all the rage with your prospects and customers:
Need more reasons to incorporate a corporate video into your marketing strategy?
Contact us for a free consultation.